Who are we?

Tracelink originates from a pilot project funded by the The Danish Industry Foundation in 2013. The starting point was then mobile handling of material traceability in the steel industry.

• In 2014, Tracelink received financial support from the innovation community Borean, which in this connection bought into the company. In addition to material traceability, we built time recording, quality management and integration for e-conomic into the system as one of the first.
• In the spring of 2016, Borean sold its shares in the company. In the same year, we developed integration for Forsi - the insurance companies' claim settlement system - and launched an industry solution for car painters. That solution has since been extended to also cover sheet metal workshops.
• In 2017, we introduced warehouse management with batch, as well as the possibility to work with BOMs linked to production. This element of production planning was subsequently added to route planning.
• In 2019, we launched purchasing functionality as part of inventory management.
• In 2021, we developed a CRM module to support the sales processes that lead to production.
• In 2023, we expanded our steel solution with handling of DS 1140.
• In 2024, we introduced service history on machines and plants.
• In 2025, we launched Landed Cost as an addition to the purchasing module.
• In 2026, we separated our solution for auto body shops and damage centers on its own website: Modir.dk.
• During the development of Tracelink, we have implemented countless minor improvements and new functions at the request of our customers, who have largely functioned as important development partners.
• Today, our product is a versatile mobile "ERP-light" system for planning, managing and documenting production, assembly and service in small and medium-sized companies.